I’m a creative leader, design practitioner, and consultant working across brand, story, and experience.
I bring strategy, narrative, design, and systems thinking together to help organizations clarify the challenges they face and shape how their brands are understood and experienced.
Over 18 years, I’ve worked across global brand consultancies and in-house teams, with companies ranging from early-stage startups to IBM. As VP Brand at VaxCare, I built an in-house brand practice connecting the company’s story and identity to the needs of a growing business.
I’m also the founder of ThinkSprig™, a creative learning brand designing hands-on experiences that give children room to notice, imagine, make decisions, and develop their own ideas.
AI is becoming part of how I work every day. I use it across research, creative exploration, and visual development, testing what actually helps and refining my approach as I learn. Through that work, I’m forming a clearer point of view on where AI adds value—and documenting methods that could inform how creative teams work and learn together.
An evolving AI practice
I’m building a way of working where context, exploration, judgment, and learning stay connected. This model is what I’m testing and refining through real projects—and beginning to translate into ways a wider creative team could use.
Get in touch to explore the full practice →
I’ve led brand and design initiatives across a range of contexts—from global enterprises to emerging companies—working across industries including technology, healthcare, and consumer brands.
My work spans complex, multi-layered projects that require aligning strategy, narrative, and experience across teams and touchpoints.
Selected organizations are shown below.
Additional work and my résumé are available upon request.
INDUSTRIES
Featured Work
Driving clarity, consistency, and differentiation across every aspect of a growing organization.
Work Experience
