Nike
Celebrating authentic individuality
Reimagining Nike’s brand experience to celebrate the intersection of creativity and self-expression
Brand Experience, Brand Partnership, Campaign, Digital and In-store
To highlight their partnership with Style@Nordstorm, Nike wished to signal their ability to provide an elevated experience that supports their target audiences who has an elevated, individualistic approach to style, and sits at the intersection of creativity and authentic self-expression.
The brand campaign ‘Just Be You’ addresses the audiences love of finding rare items and piecing together unique and exclusive looks.
With an open and inclusive and approach to style, it celebrates a balance of performance and comfort with creative expression, creating a high-low aesthetic.
With an omnichannel approach, key campaign moments were present across physical experience like columns, QR codes and more within Nordstorm outlets across several cities, as well within digital content on the Nike website and social.
