A tried and trusted relationship

Ashiana is a developer of residential and commercial spaces. with a philosophy that’s based on honesty and stands for providing safety and security to its customers.

The most secure bond in the world is that between mother and child – it is this unparallaled feeling of trust that the brand takes inspiration from in everything they do.

When a series of custom illustrations were commissioned for brand launch, we looked to mothers in the animal kingdom to extend on the brand concept.

Similar to the identity, the illustrations play with positive and negative spaces to depict the bond of protection and safety inherent to the mother-child relationship, no matter what the species.

These illustrations formed building blocks of the brand’s visual language. They were leveraged on merchandise like calenders, t-shirts, coasters and more.