Big Bets
IBM
Demonstrating the role of emerging technologies in shaping the future of business and our lives
Visual Identity System, Animation, Motion, Interaction Design, Information Design, Content Strategy, Spatial Design, Event Environment Design, Stage Design, Event Collateral Design
100 CEOS. 100 Big Bets.
In 2019, IBM hosted 100 CEOs from around the world for an intimate peer-to-peer gathering. The theme of the event is focused on the ‘Big Bets’ each of these executives must make to steer their respective businesses.
During this exclusive, invite-only CEO forum, IBM shares it’s Innovation Outlook that reveals emerging technologies that will shape the face of business using key narratives supported by technologies from IBM Research.
Each of these narratives are featured through exhibits that showcases real world use-cases and the technologies associated with them, through interactive media, physical displays and story-telling.
Big Bets take many forms. Mergers and acquisitions. The pursuit of new markets, technological transformation.
But all Big Bets have one thing in common. Success and failure depends entirely on the people that conceive and execute the strategy behind them.
That’s why the focus of this conference is both technology and the people who use it. The ones we rely on to apply technology purposefully, skillfully, morally. To adopt it, bend it to their will. And in so doing, change the way we live and work.
Our content strategy lies at the intersection of three areas: science, business and culture. Our purpose is to demonstrate to key C-suite clients the pillars of the future of computing, their impact on businesses, and the culture required for it to thrive.
Our event design system focuses on visualizing the ‘future of computing’ and its three pillars in a way that created ambient environmental visuals used through physical and digital displays, while supporting rich multi-media content across platforms.
A visit to the event venue, at the The One Hotel in Dumbo, Brooklyn, revealed the potential to use three large bay windows as exhibition rooms, each focusing on one pillar of the ‘Future of Computing’. The main hall was used as the primary conference area and housed a large curvilinear stage.
Content design for the event included creating interactive displays that traversed both physical and digital platforms, demonstrating and educating attendees on IBM’s latest innovations in classical computing, AI, Quantum technologies.
Over a two-day workshop at the IBM Thomas K. Watson Research Center in Yorktown, we worked closely with various IBM Research department heads to understand the latest technologies, their use cases, benefits and impact on businesses and workplace culture. We then translated our insights into visualized info-graphic driven narratives that focused on simplifying complex, scientific content in a way that’s its easily digestible by C-suite executive audiences.
The main stage design showcased our design system through layered, translucent scrims, its presence varying from subtle to prominent subject to lighting.
A larger than life IBM logo printed on one layer was visible from a distance in dimmer light, fading away upon approach the stage.
