The power of orchestration
Myrious Group
A diverse, multi-faceted collective that leverages adaptability and agility to create transformative impact
Brand Identity, Visual System
Myrious Group is an independent collective of creative agencies built to help forward thinking organizations open up possibilities.
By leveraging the power of orchestration they are able to bring diverse facets, skillsets and talents together to build unique teams that offer relevant solutions.
They are a catalyst for innovation, adaptable and nimble to keep up with fast changing times, while always moving and exploring, learning, iterating and evolving.
The brand identity exploration touched on these core ideas, creating a series of concepts that demonstrate themes of orchestration, transformation, and diverse multi-faceted elements coming together.
Like the brand, the visual system aims to be confident, bold, energetic and filled with momentum.
Our creative process explored key aspects of brand’s positioning, arriving on a vast spectrum of potential solutions that each highlight unique strategic directions
The selected concept visualizes the idea of orchestration using simple bars that act as musical notes, and have the ability to create myriad compositions, resolving into an ownable 'M’ within the logo.
An iterative process ensured extensive exploration of form and color to arrive at a well-balanced, ownable form, and an unconventional color palette that hits on a range of ‘notes’, creating an identity that is not only bold, vibrant and energetic but sophisticated, empowered and most notably, highly agile.
