Not just another SaaS company
FloQast
A group of accountants who are elevating accounting by changing the game
Brand Design Audit, Design Strategy, Brand Identity, Visual Identity System, Photographic Art Direction, Illustration, Brand Guidelines
FloQast is fundamentally changing accounting for the better by creating not just a product, but a community and a haven for accountants - educating on how to make strategic impact, entertaining and morale boosting, renewing pride in the profession, and generally shifting the nature and perception of accounting from bean counters doing drudge work to a vital contributor to organizations.
FloQast definitely didn’t want to look like any other SaaS company, and its carefully cultivated unique, vibrant culture it had every reason to stand apart.
The timing was right for this unicorn start-up to refresh its brand in a way that activates its spirit, reflects the culture, and connects with a broader audience of accountants, coders, developers, and investors.
FloQast fosters a culture of adventure, a sense of excitement that inspires accountants to seek better ways to get their work done. At the same time, they are masters of their craft and precisely accurate in their results.
This mix lent just the right balance of notes to create a confident, yet playful brand that stands apart by evoking the individuality of the people it brings together.
A photoshoot with employees that celebrated the brand culture by highlighting the individuality, adventurous spirit and quirkiness of their employees.
With the goal of keeping relevant to the accounting world, a set of bespoke, vibrant illustrations take classic accounting objects turning them on their head, by using them in unexpected ways.
