Sincerely
Clean, good and honest
Helping you make healthy, guilt-free choices
Brand Identity, Visual System Design, Illustration, Packaging Design
Designed to make healthy, nutritious home-style bakes easily accessible, this wellness-centred food brand founded in Atlanta Georgia is targeted at the glutton for sweets, who is also health conscious.
Founded by a mom, wife and colitis-warrior, the brand uses carefully resourced, organic ingredients from around the world.
Always grain and gluten free, it makes a trusted option for anyone with health and dietary restrictions, or those who opt for an alternative, healthier lifestyle.
'Sincerely,' aims to remind us of a simpler time, with handwritten notes, Sunday visits to with neighbors and the smell of fresh bakes wafting through the kitchen.
The brand’s promise is simple – to sincerely care. The design aims to convey how its goodies make you feel – warm, comforted and full of goodness.
The brand reflects its values of sincerity, honesty and dedication with a clean minimalism along with a system of playful illustrations that add a touch of homeliness. No hidden agenda. The tone of voice is straightforward and humanising, almost as if the products are beckoning the consumer themselves.
Sincerely, by Paryani, is sold at local neighbourhood stores and farmer's markets with a plan to eventually be distributed at a larger scale.
